The Case Per Click Audit · Google Ads for Law Firms
A fixed-price, no-commitment forensic audit of your Google Ads account, from a paid search specialist who spent nine years running legal lead generation, managing up to $900K per month in spend at 3x ROAS.
Get Your Audit| Competitor names never negatedPI firm, 90-day lookback | -$4,120/mo |
| Ads running 24/7, phones answered 9 to 6after-hours calls went to voicemail | -$2,860/mo |
| Search partners + display expansion onenabled by default, never reviewed | -$1,540/mo |
| "Free lawyer" and job-seeker queriesno negative keyword list at all | -$1,975/mo |
| Found in one audit | -$10,495/mo |
After nine years inside legal ad accounts, the same money leaks show up again and again. Most of them are invisible on the reports you receive.
Searches for "free lawyer," DIY questions, job seekers, and cases outside your geography quietly drain budget every day. Weak negative keyword lists are the number one leak in legal accounts, and I have never audited one that did not have gaps.
AI Max, search partners, display expansion, broadened match types. These get enabled by default or by a sales rep and silently widen where your money goes. Unless someone who knows the platform reviews every sub-setting, they stay on.
If calls and forms are not tracked and deduplicated correctly, Google's automated bidding optimizes toward the wrong outcomes, and every performance report you have seen is built on bad data. This is the plumbing most audits skip.
A complete teardown of your account, delivered as a written report with a live dashboard, a recorded walkthrough, and a 30-minute call.
A search-term-level review of your last 90 days showing exactly which dollars went to irrelevant or low-intent clicks, with a monthly waste estimate in dollars.
The negatives your account is missing for your practice areas, delivered as ready-to-upload lists your team can apply immediately.
AI Max, search partners, display expansion, ad schedules, location settings. Every default Google turned on gets checked against whether it earns its spend.
A full check of your Google Tag Manager and GA4 setup. Are calls, forms, and chats actually tracked, deduplicated, and attributed, and is bidding optimizing to real cases?
Whether your bidding strategy matches your data volume, and whether budget is concentrated on your highest-value practice areas and geographies.
A one-page action plan ranked by dollar impact, so you, or your current agency, know exactly what to fix first.
I'm Alex Marcano. I have spent nearly a decade exclusively in high-CPC lead generation, most of it in legal, on the side of the industry that sells law firms their leads. I know what a well-run legal account looks like because I built them.
Managed up to $900K per month in Google Ads spend for legal lead generation at roughly 3x ROAS, architecting end-to-end search programs and reporting directly to the CMO and CEO on cost per qualified lead.
Ran a portfolio of 60+ legal and home services clients at Scorpion with budgets from $5K to $75K per month, each held to its own cost-per-case target.
I have diagnosed "ad performance" problems that turned out to be intake staffing problems. Hands-on with Google Tag Manager, GA4, call tracking, and attribution, the plumbing most audits never touch.
I am not trying to replace your agency on day one. The audit gives you an expert, unbiased read on the account you are already paying for.
Certified: Google Ads Search · Display · Shopping · Performance Max · Google Analytics 4 · Microsoft Ads · Meta Blueprint
Two audits, one rule: no retainer required, no long-term contract, no access beyond read-only. Your monthly ad spend decides which one fits.
Want it fixed, not just found? Fractional paid search management from $2,500/month, discussed on your walkthrough call.
Request Your AuditNo. I only need read-only access to your Google Ads and Analytics accounts. I cannot change anything, and your agency does not need to be involved. Many firms use the audit as an independent check on the work they are already paying for.
About five minutes. You grant read-only access to Google Ads (and GA4 if available) using instructions I send you. That is it. I handle the rest and deliver within five business days.
Then you get documented peace of mind that your budget is well managed. And if I cannot find at least the audit fee in monthly waste or recoverable opportunity, you do not pay. To date, every account I have audited has had findings.
The audit is designed so your team or current agency can act on it directly. If you would rather have me implement the fixes or manage the account ongoing, I offer an implementation sprint and fractional monthly management. We can discuss on the walkthrough call.
Firms spending $5,000 or more per month on Google Ads. Personal injury, criminal defense, family, employment, immigration, and other high-CPC practice areas. From $5,000 to $15,000 per month, the Second Opinion is the right fit. Above $15,000, the full audit is worth every dollar, and the guarantee scales with it. Below $5,000 there is usually not enough data to audit meaningfully.
Tell me your firm name, practice area, and approximate monthly spend. I confirm fit within one business day, and I only take audits I can guarantee.
Prefer email? almarcano@me.com works too.